THE OXFORD STORY
Broad Street, Oxford
Client: Oxford University
Concept, script, art-direction and production design for a major tourist attraction and orientation centre for the University.
Create a broad-spectrum educational attraction for a large volume of mainly overseas tourists relating the history and heritage of the University of Oxford in an existing building of limited space (and three floors) in the centre of historic Oxford.
Project Conceptualist, Designer, writer.
The ride beginning on the ground floor used sets and linking narrative in multiple languages stacked on three narrow floors of an old book warehouse located at the heart of the University Colleges. The design of the ride, which in effect had to climb inside the building and drop back down again was a technical triumph!
The centre fulfilled an important role for the millions of annual tourists who flock to Oxford from all over the world and who want to have contact and gain insight into its’ history, product, culture and academic life.