THE SPIRIT OF LONDON
Client: The Tussauds’ Company
Original Concept Design for the grand finale dark ride
Approached by the Managing Director of the Tussauds’ Company,
the job was to come up with an original idea for a spectacular basement level grand set piece, all singing and dancing and all whistling the tune which would fill the visitors to Tussauds’ London flag-ship with good feelings as they completed their visit.
Project Conceptualist, Project Designer, project naming
The concept, which was named ‘The Spirit of London’, was for a dark-ride celebrating what it is that gives London its complex character and personality. The largely overseas audience could reach up to 2.5 million visitors a year.